Content creation in business is a vital part of keeping the business afloat. According to a recent survey nearly 61% of consumers made big purchases based upon a blog post. Additionally 57% of companies survived reported that they have gained new customers from a blog. Yet, turning a profit from a blog can be a bit tricky, especially if you are new to blogging. Here are a few tips to help your numbers and your revenue add up.
Make Your Message Clear
have very short attention spans and so we have a tendency to scan
information. This means that your blog has to have content that is
easily seen and read. Make sure that your content has information that
will hook them in. If all that you are posting is material about how
great your business is, your blog will not do well. Your blog must
provide a service to the people and empower them. And where the goal is
to turn a profit, the goal is also to drive customers to your site as a
source for information. For example: If Joe owns a roofing company, he
can make blog posts about home improvement. He does not have to tell
them how to roof a house (as that is his bread and butter), but he can
tell the consumer how to detect a leak in their roof.
Don’t Spam Posts With Keywords And SEO
content is the new name of the game. Where in the past you would find
blogs that had the same word repeated 100 times to help boost it to the
front of the SERPs, today the market departments are focusing on
comments, shares, real discussions, tweets, etc. which build up the
content in the blog. Whatever you post will need to have some SEO and
keywords but do not go overboard. At most keep it to 3%.
Think Like A Journalist
this I mean think of your headline. Journalists understand that they
can have a great piece but if the headline is a dud then the content
will not be read. Craft an attention grabbing header for your blog which
encourages reading. With this being stated, you do not want to put a
header that does not relate immediately to the content within the blog.
It has to match up. According to an online study 8 out of 10 people will
read a header but only 2 will go on to read the blog. Making your blog
header interesting and encouraging further reading is the first key.
Update Your Blog Often
the quality of your writing should be the first focus of your blog. No
one wants to read junk. However, after this has been taken into
consideration you must keep the information updated and new post
flowing. A person will typically only read a post once. If the content
is really good they may read it twice. It is recommended that you update
your blog at least once a week with quality/engaging material.
Be Involved With Your Readers
involved in your blog goes beyond just posting content. You will need
to answer comments from your customers. If there is a specific questions
that is asked of a competitor’s product, answer the question and show
how your product is superior. Do not be afraid to comment on negative
feedback as it will show that you are a person and not just a machine.
premise of a blog is to provide a media that people can get information
about your company in an engaging way. If you think of the blog as a
miniature PR , FAQ, and information page about your business and you as
the head of that department, you will be far more successful in your
approach and your success.
Break Up That Text
must have images and other content to break up the text. Think about a
newspaper. Now, imagine all of the images and the fonts being gone and
replaced with only a 14pt header and plain text. It would be so
overwhelming no one would read it. The same is true for your blog. Add
video posts that relate to your product, use headers, bold fonts, and
add images. Creatively construct your blog so that it is visually
appealing and draws the person in.
Wake Them Up With Your Call To Action
you want to have revenue then you have to make it to where a reader can
invest. Create a unique call to action button at the end of your blog
post. Do not use a hyperlink only and do not use the clichéd call to
action. If you are selling a book put GET MY BOOK NOW or if you have
products available for a simple task put something that relates to that
such as GET YOUR GO-CART STARTER PACK HERE.
blog is a part of your business and not a by product of it. To have
revenue from this source dedication and the same professionalism you
show other aspects of your business must be present. Implementing these
tips is a great way to start.
After reading this post are you asleep? Let’s hear your thoughts below in the comments on how you engage your readers!
8 Tips To Avoid Customers Falling Asleep Reading Your Blog
Thursday 14 June 2018